On the evening of January 8th, CES attendees stepped away from the hustle of the show floor and into the warm, buzzing atmosphere of the Velveteen Rabbit. UnifyDrive hosted an exclusive event to showcase their groundbreaking product, the UT2, a portable NAS designed to revolutionize creative workflows. The evening was not just a product reveal—it was a celebration of creativity, collaboration, and what's next for content creators.
An Event to Remember
From the moment guests arrived, the energy was palpable. Media professionals, creators, and industry insiders gathered for an immersive evening that combined technology, hands-on exploration, and a touch of artistry.
The event opened with a warm welcome from the UnifyDrive team, who shared the vision behind the UT2. They highlighted the challenges creators face—endless SD cards, slow file transfers, and tedious workflows—and how the UT2 is the answer.
But this wasn't just about talking; it was about experiencing.
Hands-On with the UT2
Guests had the chance to explore the UT2 up close. UnifyDrive team members not only demonstrated how the device fits seamlessly into any creative workflow but also engaged in meaningful conversations with attendees. They listened to feedback, discussed workflow challenges, and explored how the UT2 could become even more helpful in addressing creators' unique needs.
- Portability Meets Power: Attendees saw how the UT2 eliminates the need for piles of SD cards and external drives by offering customizable storage in a pocket-sized design.
- Smart Search in Action: The built-in natural language search feature wowed the crowd. With just a few words, guests located specific shots without diving into endless folders.
- True Flexibility: Creators tested its compatibility with cameras, laptops, and tablets, proving that the UT2 adapts to whatever tools they use.
The buzz grew louder as attendees discovered they could even connect the UT2 to a display and browse their content on a big screen. It wasn't just functional—it was intuitive.
Together with the guests, the UnifyDrive team uncovered new possibilities for enhancing workflows. These valuable, face-to-face discussions reaffirmed UnifyDrive's belief that direct feedback from users is key to creating a truly impactful product.
A Creative Collaboration with Jordi Koalitic
The highlight of the evening came when Jordi Koalitic, a multi-award-winning creative photographer, took the stage. Known for his innovative photographic techniques, Jordi shared how the UT2 has enhanced his workflow.
Then, Jordi invited guests to participate in a specially designed photography experience. Attendees captured stunning shots using setups crafted by Jordi himself, putting the UT2 to the test in real-world scenarios. Seeing their own creativity unfold through Jordi's lens was an unforgettable moment.
Networking Over Craft Cocktails
The event wasn't just about technology—it was about connection. While enjoying expertly crafted cocktails, guests mingled with the UnifyDrive team, fellow creators, and industry professionals. Conversations sparked around workflows, future possibilities, and even collaborations.
A Sneak Peek at the Future
As the evening drew to a close, UnifyDrive offered one last surprise—a teaser for their next big project, the UP6. While details were scarce, the promise of another groundbreaking innovation left everyone eager for more.
An Evening That Set the Standard
UnifyDrive's CES 2025 event wasn't just a product showcase; it was a demonstration of their commitment to empowering creators. By tackling the pain points of modern workflows, the UT2 proves that technology can help creators spend less time managing files and more time creating.
For those who attended, it was an evening of inspiration, innovation, and community. For those who missed it—stay tuned. The UT2 is just the beginning.